This is great video from Google, really informative and comic. But need to understand the seriousness behind this. It is a fact that most companies and websites make it really hard for customer to do business online. To be successful in the online world, it is not just about having a great looking website but to understand consumer behaviour when they are online. Businesses need to understand how they can guide clients through the website, just as a shepherd guiding towards the destination – Checkout, Contact Us, Newsletter so on..
So what can you analyse with Google Analytics:
Simple to advanced tracking of user behaviour on your website
Identifying trends of user drop off points.
Identifying what content sections attracts your users.
Analyse geo specific users. Example comparing user behaviour on your website in Australia Vs users in Europe
Help to build keywords based on conversion rates. Extremely useful
SproutOnWeb are specialists in integrating and customising Google Analytics and other Google products. If you need any help, We are always a click away.