Firms that have useful information available to potential clients when and where the clients actually start searching, are far more likely to convert those potential clients into actual clients.
There was a time, not long ago, when if you were an accountant, tax preparer, law firm, expert witness, or financial planner, and if you had a website at all, well, back then all you really needed your web site to do was provide a contact listing and a pretty picture, much like an upgraded yellow pages advertisement. Then, web pages became more elaborate, and more detailed, to become on-line multi-paged pamphlets, that allowed potential customers to learn about and evaluate different firms from the comfort of their own living rooms, at any convenient hour. Obviously, the firms that have useful information available to potential clients when and where the clients actually start searching, are far more likely to convert those potential clients into actual clients.
HIGHLIGHTED TEXT OR CALL-OUT BOX:More than this, the goal of a current website is not only to generate leads, and to attract clients, but to effectively sign on clients, pending only your acceptance of their business. Your website should make it easy and attractive for clients to leave their names and contact information, and often also enough of an outline of their business so that your client intake manager can begin to make informed judgments regarding whether to accept the business.
Once a good informational and interactive website is developed, keeping it current becomes an issue sooner than anyone ever expects. Associates are hired or leave, telephone or fax numbers are added or changed, new services are offered, or fee schedules changed, and either you must have an ongoing relationship with your web designer, or you must have someone on staff who can bring your web information up-to-date.
Sprout on Web understands the needs of professional services for:
content management systems,
website navigation, and
menus that work for your particular business.
Click this link and get in touch with Sprouton Web. Start to sow the seeds of web site success today.