Online catalogs are better than print catalogs for a number of reasons. First of all, there’s the environmental factor. How many trees are wasted on those ubiquitous components of the overall junk mail battery? This ties in nicely with the economic factor… a paperless, postage-free catalogue, hosted on your server, and accessible to anybody who wants to view it, is going to save you loads of time and money. Online catalogues are simply more convenient as well, for both the shopper and the shopkeeper. Any price adjustments or placement of new items can be done with a few keystrokes.
This is not to say that the traditional catalogue is completely obsolete. Sure, some people are never going to be able to accept a substitute to those dinosaurs in the mailbox. If your clientele happens to be the more sentimental variety, you may want to weigh your options very carefully before deciding to totally switch to an online catalogue. You might alienate a large number of dedicated customers. Figuring out who wants print and who is comfortable with online catalogues would be the best option in this case.
But in the long run – and it’s not really that long from now – the online catalogue is going to be taking over in a major way, just like with newspapers. The sooner you get on board, the sooner you’re going to get established in this already vibrant market that has tons of potential.
You’ve got everything that it takes to win. Don’t stand there on the sidelines when it’s anybody’s game! Let Sprout On Web guide you into the future of cataloguing. We’ve definitely got the savvy and the wherewithal to help you to take the lead in this new, exciting, and potentially lucrative field.
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